The User Experience Eclipse: Rise Against Dark Design Patterns

Presented by: Scott Showalter

Dark isn't just a trendy UI mode, nor what the sky looks like in the middle of the day in Ohio on April 8th. It's a deceitful design scheme we all encounter from time to time, against our will.

As consumers, most of us can't escape the overbearing influence that corporations have on our lives. This is particularly true when it comes to how companies use various experience design tricks, traps and persuasive tactics in their software & technology in order to take advantage of customers and coerce them into doing things like spending more money than intended.

In this session, you'll learn about the unethical psychology behind these dark design patterns that digital organizations covertly deploy in order to manipulate their users. You may even discover that some of your favorite apps are using these shady techniques on you without you even knowing it.

You'll also walk away with the skills to ensure that your team does not fall prey to such ploys, including negotiation with challenging stakeholders, so y'all can build better products together that positively impact customers' lives.

Tags: Front End, Diversity/Equity/Inclusion, CSS, UI/UX, Architecture, System Design, QA TestingLevel: Introductory and overview