Data visualization and infographics are hot topics in today’s information-saturated environment, yet the dialogue tends to focus on tools and methodology. Rarely does anyone take the time to understand what makes a graphic powerful. High quality visual elements are those that are easy to read and quickly convey a message. This session discusses the principles of good data visualization, including the concepts of cognitive load, preattentives, and data-ink ratio. See examples of how thoughtful selection of visual elements can transform a lack-luster plot into a meaningful image that will help you tell a compelling story and leave a lasting impression.