Imagine that you are a big hulking barbarian and you need to cast a spell to save the poisoned king from death. Not going to happen. That is the situation we are presenting our users with when we build software for the wrong persona. This session will be a hands-on workshop for anyone in the tech industry exploring how and why we can use personas in a meaningful way. To make it more tangible, we’ll frame the concept of users as characters in an RPG. We’ll center the lessons learned around a fictitious project, making it real and will include take-home materials. At then end of the workshop you’ll have experienced how to effectively bring a human element to your project through personas.